To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs)...

One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM)...

At first, I built 300th to be a user-generated content platform. After close to 3 years, the experiment failed. I...

In an era where information moves faster than facts can be verified, the role of a media relations officer (MRO)...

In every industry, from retail to engineering, the conversation around marketing is shifting. Gone are the days when visibility alone...

CUSTA, a homegrown Malaysian customisation e-commerce platform, today announced a full-scale renewal of its service, doubling the catalogue to 4,000...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design,...

A Google Business Profile, previously known as Google My Business, is a free tool by Google that allows businesses to...

I love Severance as much as the next TV obsessive (though I admit I’m a serial avoider of Ted Lasso—sorry),...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t...

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile...

Do you use LinkedIn’s Competitor Analytics option for Company Pages? Competitor Analytics, as it sounds, provides more context on how...

As an entrepreneur, listening to your customers isn’t just important—it can be transformative for your sales, your product offerings, or...

Business leaders are always searching for ways to create impact—studying consumer sentiment data, monitoring economic indicators, running predictive models. But...

Let’s face it: contacting support is often a customer’s last resort. Experience has taught them to anticipate long wait times,...

AAR & Company has been recognised as one of the prominent marketing advisory firms in Malaysia by Google’s AI-powered search...

The humble tagline is in demand again. In the past year, my teammates and I have seen the tagline’s resurgence in...

Coinciding with Vietnam’s 80th Independence Day, Spotify has collaborated with local creative agency Happiness Saigon on a new campaign that...

Malaysian small and medium-sized enterprises or SMEs are the backbone of the national economy. They are contributing at least 37...

In her article for CMSWire, Michelle Wicmandy argues that brands must stop thinking like advertisers and start operating as publishers....

The World Economic Forum’s explainer videos are a stark reminder that clarity and structure still hold power in today’s era...

In a bold move to level the playing field for small businesses, AAR & Company will fully fund a marketing...

As a marketing strategist and entrepreneur, I know it is very important for my firm, AAR & Company, to be...

I keep hearing this over and over again that marketing is a young person’s game. That if you’re not in...

Most respondents are clear about one thing: they don’t want to stumble blindly into personal branding. They want structure, guidance,...

Someone I know is on the verge of closing down her business. Revenue is at its minimal, razor-thin margin and...

AAR & Company is set to launch What Is, a practical and easy-to-understand marketing glossary designed for small-medium enterprises. Going...

If you’re running a small or medium-sized business in Malaysia, chances are you’ve considered getting help with marketing. Maybe your...

On 1 June 2025, AAR & Company will officially launch Templates, a new product built to scale its strategic marketing...

In a landmark partnership, the Southeast Asia Marketing Alliance (SAMA) and MISSION Hubs – part of UK-based MISSION Group plc...