Think of it as rebooting your entire marketing system. It’s the disciplined overhaul of how your team uses data, technology,...

A marketing strategy playbook is a structured document that converts a company’s marketing strategy into clear, repeatable, and actionable steps....

If you are a seasoned professional beginning a new, serious entrepreneurship venture, you obviously aren’t interested in unpredictable trends or...

In Malaysia, the Small and Medium Enterprises (SMEs) are seen as a critical growth engine of the country’s economy. They...

The whispers about next year’s economic turbulence are getting louder. You can see it from the headlines and the reality...

Instagram is cracking open its Reels black box with a new AI-powered feature called “Your Algorithm”, giving users a rare look...

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of...

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence...

Declining sales are rarely a surprise when you look at the signals. They build up over time, sometimes from poor...

What are the key trends that will shape social media and digital marketing in 2026? I mean, the two big ones...

There was a time when public relations meant sending a press release and hoping a journalist would care enough to...

Business growth, in our opinion, is the process of strengthening a company’s ability to generate and sustain value. In marketing,...

You’ve spent hours crafting your content. The headlines are sharp, the right keywords are in place, the structure makes sense—and...

Have you noticed how dramatically the digital world is changing? For brands, constant adaptation is essential because keeping up with...

Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and...

Google’s John Mueller answered a question about whether a generic Top Level Domain (gTLD) with a keyword in it offered...

It took me years to finally understand this pattern. After years of observing, connecting many dots and experimenting with them...

“What’s that?” my teenage daughter asked as I unpacked the groceries. “Yoghurt,” I said, already anticipating the response. “But that’s not our yoghurt,”...

To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs)...

One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM)...

At first, I built 300th to be a user-generated content platform. After close to 3 years, the experiment failed. I...

In an era where information moves faster than facts can be verified, the role of a media relations officer (MRO)...

In every industry, from retail to engineering, the conversation around marketing is shifting. Gone are the days when visibility alone...

CUSTA, a homegrown Malaysian customisation e-commerce platform, today announced a full-scale renewal of its service, doubling the catalogue to 4,000...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design,...

A Google Business Profile, previously known as Google My Business, is a free tool by Google that allows businesses to...

I love Severance as much as the next TV obsessive (though I admit I’m a serial avoider of Ted Lasso—sorry),...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t...

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile...

Do you use LinkedIn’s Competitor Analytics option for Company Pages? Competitor Analytics, as it sounds, provides more context on how...