Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally different game. If you’re still debating whether to swap the “S” for a “G,” you’ve already missed the point. At its core, GEO is brand marketing expressed through generative interfaces. Treat it like a technical tweak, and you’ll get technical-tweak results: plenty of noise, very little growth. CMOs, this is where you step in.
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