In Malaysia, the Small and Medium Enterprises (SMEs) are seen as a critical growth engine of the country’s economy. They are one of the major contributors. However, it is sad to say that many of them are pretty much disconnected in their approach to growth. Most treat marketing like an optional department or an afterthought, unlike other departments.
Contrast this with the country’s larger corporations. Big players see marketing as a vital, long-term investment when it comes to achieving their ultimate business goals, which is generating sustainable growth in 5 key areas, namely revenue, profit, cash flow, market share and brand reputation. For the typical SME owner, however, marketing is often seen as a volatile expense. It is usually the first thing to cut when times get tough. This reluctance is about two things: money and a short-sighted leadership mindset.
More, here.
