The dynamic world of business demands a strategic approach to marketing for sustained growth.
This shift in consumer behavior has forced businesses to rethink their marketing strategies.
Many found it insightful, while others responded humorously, perceiving it as a playful "clapback" from Samsung to Apple.
In writing this article, my goal is to empower leaders with the knowledge and insights they need to navigate the...
Why I Wrote This Article on Branding for Beginners
Qustodio, a leading provider of online safety and digital wellbeing solutions for families, has released its 5th Annual Report, titled......
I do not understand how owning a cup gives us some sort of identity.
Get in, we’re making advertising worthy again.
Major Signals in 2024 for Copywriters
Almost every morning, Azie will identify an area anywhere in the Klang Valley for her to enjoy breakfast. Regular breakfast......
Quality drives consumers to consider a relationship with a brand.
In today’s dynamic business landscape, staying ahead of the competition requires a deep understanding of market trends, consumer behavior, and......
How To Establish Market Intelligence Unit In Your Company : Step by Step Guide
It basically involves deeply understanding customers, their expectations, pain points, and desires.
Why Businesses That Follow A Customer First Strategy Will Grow Sustainably
It is time to balance my online presence focus and plays social media a little less.
I Need To Talk About Searchability, Badly
Maximize conversions with the Buyers' Journey. Optimize your marketing efforts and engage customers from awareness to conversion. Unlock your business's...
From Awareness to Conversion Optimizing Your Marketing for the Buyers' Journey
I spent countless hours of reading, observing and testing all sorts of theories before I finally see the pattern, and...
Use This Minimalist Way To Market Your Business. It Is So Effective, You Will Forget About Others 1
We are barely scratching the surface of how AI and NLP can work together.
AI Meets NLP- The Ultimate Marketing Powerhouse
Get to know what it takes to write pieces people want to read.
Persuasive Writing: Techniques to Captivate Your Audience
Everyone, whether they are aware of it or not, has a personal brand or image that influences how others perceive...
Building Your Personal Brand- Tips And Strategies For Crafting The Brand Called ‘You’
Rather than focusing on improving one's strengths, Sun Tzu emphasized understanding the market and competitors.
How To Strategise Your Marketing Tactics Using The Sun Tzu’s Techniques
Ever wonder how search engines work? Get the layman's explanation here, made especially for non-technical readers.
hand pointing at search bar - The Ins and Outs of Search Engines: A Layman's Explanation.
Imagery can boost the effectiveness of a well crafted copy. Setting the scene and moving the minds and hearts of...
17/100 Days Of Copy: Visuals That Tell A Moving Story
Measuring the success of a marketing campaign is crucial for optimising your marketing strategy, improving your business outcomes, and remaining...
How to calculate the effectiveness of marketing activities?

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