LinkedIn Provides Branding Pointers For B2B Businesses

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence in the right spaces, and ensuring that your business is easily accessible, and available, when searchers need it. The 55-page guide, created in partnership with the Ehrenberg-Bass Institute, includes a range of notes on the importance of brand presence, and maintaining positioning to capitalize on opportunities.

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