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When The World Finally Tasted Malaysian Liberica: The Rise Of The ‘Third Coffee’

Moderator
  • 1 min read
  • 25 October 2025
  • 15
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Sometimes, a cup of coffee tastes like home. Not because it is perfect, but because it is familiar — earthy, floral, a little wild. For Malaysians, that coffee has a name: Liberica. This week, when Jason Loo stood on the World Barista Championship stage in Milan, he showcased MY LIBERICA beans from Johor — a gesture both daring and deeply personal. In that moment, Malaysia’s own coffee species reached the world’s highest stage, and perhaps for the first time, the world tasted something unmistakably ours.

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