Marketing advisory doesn’t sound exciting, I know. There’s nothing to shout about. It’s a quiet business. Yeah, the one that quietly fixes broken funnels, repositions brands, and brings businesses out of plateaus. It’s a boring business, I’ll admit. But the revenue? That part’s never boring. Never.
There were so many moments, and the latest one was late last night when a customer texted, “I don’t quite understand what exactly you and my marketing team did, but we’re getting better leads now.”
Well, we only tweaked their foundational layer of brand repositioning, cleaned up their messaging, reworked how they generate leads and improved the conversion strategy. That’s what advisory is. It’s the quiet power behind results that look effortless from the outside. Not many people understand that advisory work compounds. When you’re genuinely useful, people keep you close. They see you as part of their business. I’ve got customers who’ve been with us for years. FYI, we don’t have a sales team and we don’t even sell. Our marketing takes care of that.
Marketing advisory, if done right, is a kind of business that has almost unlimited potential. The revenue can grow year after year, without the stress of bloated overheads or huge teams. Just this month, I noticed something that made me smile. AAR & Company posted triple-digit revenue growth in August 2025 compared to the same month last year. Triple. Digit.
Getting a full team and scaling fast is not for me. I prefer a much simpler business model, super-lean, systematic, structured, rewarding and be genuinely helpful to SMEs. The rest will fall into place. It is a fact that marketing advisory is a boring business. So be it. But boring has paid my bills, funded the company internally, grown its cash flow in a big way and allowed me to build something on my own terms at my own pace.
I’ll take boring like that any day.
