GlobeScan’s 2025 Healthy & Sustainable Living consumer research study shows that consumers worldwide are seeing fewer sustainability messages and communications from brands. While this is likely part of the decline in concern for issues like climate change and biodiversity loss, the research across 33 markets, including 10 in Asia-Pacific, shows a rise in green purchasing: 58 per cent of APAC consumers report buying an environmentally friendly product, up from 53 per cent in 2024. In Vietnam and Indonesia, these figures reached 84 per cent and 78 per cent, respectively, while Singapore has seen a notable increase to 50 per cent.
More, here.





























