Marketing on digital media may be getting tiring for some, but there is no denying that the marketing attention has gone to mobile and it’s not coming back. The mobile application market is growing fast as users demand better user experience and more convenience. data.ai’s, formerly App Annie, latest quarterly report here confirms this as APAC markets lead the way with 6 out of the top 10 mobile-first markets from their analysis spending on average 4.9 hours per day in mobile apps.
Consumers in 3 markets spent more than 5 hours a day in apps. 2 of those markets were Singapore and Australia. From Q3 of 2020 to Q3 of 2022, Singapore’s time spent leapt by 40%, and Australia, by a staggering 50%. So which apps are capturing hours of consumers’ attention? As suspected, the global charts consist largely of social media apps such as Instagram, TikTok, Facebook, WhatsApp, Messenger and Snapchat.
For Singapore, here are some of the insights:
- Top breakout apps by downloads and monthly active users (Q3 2022 vs Q2 2022) show LifeSG and Trust Bank SG at #1 and #2 respectively.
- It is not surprising as both apps aim to provide users with convenience. LifeSG is a government-made product bundling various digital services from multiple agencies into a single app, and Trust Bank is the newest digital bank in Singapore formed from a joint venture between Standard Chartered Bank and FairPrice Group.
- As travel resumes, YouTrip Travel Wallet follows closely behind, ranking at #3 as a top breakout app for MAU (Q3 2022 vs Q2 2022).
- Love must also be in the air, as Tinder and Bumbleappear in the Top Apps by consumer spending in the region, including Singapore!
- As for the gaming side of things, Diablo Immortal has knocked out its competitors in the Top Breakout Games by consumer spending in Singapore (Q3 2022 vs Q2 2022), and it also ranks #1 worldwide!
- While consumers in India continue to spend on Genshin Impact, its comparable free-to-play game Tower of Fantasy appears in the top #5 game breakout rankings in six of the selected markets analyzed including Singapore.
It is no surprise that more and more apps are developing to accommodate our ever-changing lifestyles.
