ATAG — Malaysia’s leading corporate team building and events provider — is introducing Synergy 365, a year-round engagement platform tailored to ensure ongoing team development and collaboration beyond traditional one-off team-building activities.
In today’s corporate world, many companies struggle with maintaining team spirit, cohesion, and communication, particularly as hybrid and remote work still remains a major priority for employees, with 84% of them globally citing increased productivity with these working arrangements. With that in mind, ATAG’s new package, Synergy365, offers organisations a transformative team-building solution that fosters meaningful connections all year round, helping to create thriving, empowered workplaces.
“As the workplace evolves, businesses need innovative solutions to keep teams connected, motivated, and engaged,” says Arthur Woo, Founder and CEO of ATAG. “Traditional team-building events, while beneficial, often provide only short-term engagement. In contrast, Synergy 365 allows organisations to address these needs continuously, with flexibility and customisation at its core. We wanted to create a solution that ensured teams stay engaged, bonded, and committed, whether working in physical, virtual, or hybrid settings.”
One of Synergy365’s core features is its custom-built microsite, a central hub where team members can engage with the program through a real-time leaderboard, activities schedule, and tournament management features. This microsite provides an immersive experience and enhances accessibility, allowing employees to stay connected from anywhere and creating a sense of unity even in geographically dispersed teams.
Additionally, the platform’s flexibility allows companies to choose activities that align best with their organisational culture and goals. For instance, in collaboration with the fitness-tracking platform BiiB, teams can partake in gamified step challenges that promote physical activity and foster team spirit in an inclusive, achievable way. Apart from this, the Synergy 365 programme offers a continuous array of team-building options that go beyond the traditional approach, including sports tournaments, e-sports challenges, and even nostalgic games like congkak and snakes & ladders to appeal to a variety of interests.
Synergy365 is designed to deliver a personalised experience that caters to diverse teams and maximises engagement by fostering healthy competition and camaraderie among team members. Organisations can adjust their activity levels to suit their engagement needs, from the Lite package offering basic team-building and fitness tracking, to the Premium package that includes four wellness sessions and expanded tournament management options for both sports and esports. The program also includes access to mental wellness workshops, progressive physiotherapy, and activities like swimming, meditation, and self-defence, designed to keep employees’ well-being at the forefront.
In addition, Synergy365 also allows companies to create customisable experience packs with branded merchandise, such as caps, towels, and wristbands, to make the events even more memorable.
The Synergy365 platform is not the only way ATAG is working to improve workplace cohesion, as evidenced by their recently revamped website, which comes equipped with all-new innovative features and cutting-edge solutions. Redesigned to prioritise user-friendliness, the website empowers end-clients to swiftly create and customise event proposals, streamlining the planning process and enhancing efficiency.
A standout feature of the revamped website is its intuitive drag-and-drop interface, allowing clients to effortlessly design unique personalised proposals. Users can choose from a diverse range of activities, hotels, venues, catering options, and other essential event components. This website also addresses a common industry challenge — namely the lengthy wait for sales representatives to gather information and deliver proposal outlines. Instead, clients now gain immediate access to proposal creation tools, enabling them to make informed decisions without delay.
ATAG’s track record speaks for itself, having worked with over 200 companies and served more than 50,000 individuals across Malaysia. As a trusted leader in corporate engagement, they are recognised as the Best Team Building Provider by the HR Vendors of the Year 2022 and hold multiple accolades, including TripAdvisor’s Certificate of Excellence and Traveler’s Choice.
Ultimately, with Synergy 365, ATAG aims to help companies build stronger, more resilient teams equipped to thrive in a fast-paced, evolving work environment. By ensuring continuous engagement, this solution enhances productivity, morale, and overall team performance. Pricing starts at RM599 per participant for Lite, RM999 for Standard, and RM1599 for Premium packages. For more information, visit www.myatag.com.
