AAR & Company has kicked off the second half of 2025 with a clear mission: to push more Southeast Asian SMEs to expand beyond their home turf. The regional growth movement is already in motion, starting with businesses in Malaysia and Singapore, and the firm wants more to follow suit. Behind this drive is the firm’s Senior Partner, Azleen Abdul Rahim, who is actively leading the charge from a marketing strategy perspective. The goal is straightforward which is to build a smarter, more scalable marketing foundation that allows ambitious SMEs to compete regionally without overspending or diluting focus.
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