Open the YouTube app today, and a Short starts playing before you’ve even tapped anything. Your subscriptions and recommendations are pushed a layer deeper. This is the hostile takeover of your user experience. For most of its life, YouTube was a place you visited with a purpose. You searched for tutorials, watched creators you followed, or looked up something specific.
Today, it’s shifted into a platform built around passive scrolling. It’s an attention trap designed to rewire your brain, right beside everything you love. In competing with TikTok, YouTube is trading away the very qualities that built its success.
More, here.
