Rich, 33, has always admired butts—on everyone. As a kid, he grew up reading superhero comics and sketching exaggerated physiques, so a shapely backside was just part of the package. “When I started taking fitness more seriously, a nice butt became my top goal,” he says. “I can’t lie, I like it when close friends grab or pat mine. It’s oddly comforting to know that all that hard work—and it’s so much work—has paid off.” He feels more comfortable in shorts, too, because butt workouts have helped to build his thighs and hamstrings.
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