What a decade the 1970s were! To start with, Black Sabbath defined heavy metal, although some still complain about that. It was the best of times for bands such as Rainbow, Kiss, Judas Priest, and AC/DC that were roaring across stages worldwide. And don’t forget the release of “Hotel California” from the Eagles, the somewhat ugly wallpaper, and wild trousers. The 1970s also marked the genesis of modern technology, with Microsoft and Apple laying their foundations to transform everything from business to entertainment, and the rise of blockbuster cinema — something unknown in the 1960s — with “Jaws,” “Star Wars,” “Rocky,” “Alien,” and “Saturday Night Fever,” among many more. And, of course, this period saw some of the most exciting cars ever built — Hemis with NASCAR wings, Italian wedges resembling stealth fighters, and Porsches with ducktail spoilers, all now fetching unbelievable amounts of money
Their price tags are not just because of their rarity or horsepower, but because they’ve become myths, with collectors happily paying to own a slice of that mythology. Back then, across Europe, Japan, and the United States, carmakers were quietly (and sometimes loudly) creating machines that would go on to define entire generations of enthusiasts. Some of them were sculpted by visionary designers, and others were simply brute-force monsters, while a few ended up immortalized on film or in motorsport history. So let’s look under the hood, step into the cockpit, and take a road trip through 10 iconic 1970s cars worth a ton of money today, literally, proving that six- and seven-figure hammer prices are no longer unicorns.
See the roaring list here.
