In the late 1960s, European automakers ruled the sports car world. The Jaguar E-Type was the poster child for elegance and speed. It’s rumored that even Enzo Ferrari called it “the most beautiful car ever made,” upon laying eyes on it for the first time. Thus, it should come as no surprise that automakers around the world squarely set their sights on the E-Type in hopes of creating something even more impressive.
In fact, one automaker from Japan made it the company’s mission. However, instead of chasing luxury badges or inflated price tags, this company had its engineers focus on precision, balance, and accessibility in order to build something beautiful, yet affordable enough that anyone could drive and maintain it.
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