Article from Malaysian Business
Marine biotechnology is making waves in the global beauty industry, with ingredients like Salmon DNA earning a reputation as game-changers in anti-aging and skin regeneration. While South Korean and European brands have pioneered marine-based skincare innovations, the Malaysian market is still warming up to this frontier which is often hampered by high costs, limited consumer awareness, and Halal compliance concerns.
However, one homegrown brand is poised to shift the tide!
Founded by Fadullah Izham, Skinville Solutions Sdn. Bhd. is carving a niche for itself in the emerging marine derma-tech segment. As the parent company of JardinPeau, a premium yet accessible skincare brand, Skinville is proving that high-performance marine-based skincare doesn’t have to come at a luxury price point.
“Our journey began from a personal passion for skincare rooted in nature, science, and wellness. We saw a gap in the Malaysian market for products that marry scientific rigour with ethical, natural formulations.” said Fadullah.
With a background spanning biotechnology, product development, and consumer insights, Fadullah and his team were well-positioned to bridge that gap. They turned to marine biotechnology, particularly Salmon DNA, or Polydeoxyribonucleotide (PDRN) to drive their innovation. The ingredient, popularised in countries like South Korea, is known for its powerful regenerative, hydrating, and anti-aging properties.
“Salmon DNA has an incredible ability to support cellular repair, improve elasticity, and enhance hydration. For us, it was a natural choice backed by clinical science.” Fadullah adds.
Education and Access: Breaking Down Barriers
While the potential of marine ingredients is undeniable, Skinville knew that consumer education would be critical to success.
“From day one, we focused on transparency. We invest in educational content, we explain our ingredients, and we back everything with data. That’s how you build trust.” he said.
Cost, often a barrier in marine-based skincare, was another hurdle the brand had to navigate. Instead of passing on premium prices to consumers, Skinville streamlined their supply chain and worked directly with biotech labs and research partners to cut down inefficiencies and reduce costs.
Their regulatory strategy is equally rigorous. “We are proactive and our team works closely with both Malaysian and international bodies to ensure we meet the highest standards, from safety to efficacy and labelling,” he added.
Halal Assurance for the Malaysian Market
In a country where Halal compliance is both a necessity and a symbol of consumer respect, Skinville has taken no shortcuts.
“All our marine-derived ingredients, including Salmon DNA, undergo Halal certification. We ensure traceability, ethical sourcing, and compliance with Halal manufacturing guidelines. This isn’t just regulatory, it’s a reflection of our values.” said Fadullah.
A Market Poised for Growth
Globally, marine biotech skincare is seeing steady growth, fuelled by demand for clinically-proven and sustainable beauty solutions. And Malaysia, with its rich marine biodiversity and growing biotechnology ecosystem, is well-positioned to join the movement.
“There’s a real opportunity here as Malaysia can become a regional hub for marine-based innovation. However we need stronger R&D investment, better industry collaboration, and more public awareness.” added Fadullah.
Market forecasts echo his optimism. The global Halal beauty market is projected to reach USD 54.6 billion by 2027, signalling a growing demand for products that are both effective and ethically made.
Advice for Aspiring Entrepreneurs
For those looking to enter the biotech-driven beauty space, especially marine-based skincare, Fadullah’s advice is clear: “Be deeply committed to science, sustainability, and consumer trust. The future of beauty lies in credibility and purpose.”
“Malaysia has the talent and biodiversity to lead in this space. What we need is to build responsibly and always, always keep the consumer at the centre,” he added.
Skinville’s Mission: Science-Backed, People-First Skincare
Skinville is on a mission to democratise marine biotech skincare, transforming it from a niche luxury into an everyday essential for Malaysians. By combining innovation with accessibility, and science with soul, Fadullah Izham and his team are setting a new standard for local beauty brands, where innovation meets accessibility and they are just getting started.
