Netflix could soon roll out reusable personas and avatars following its acquisition of Estonia-based start-up Ready Player Me. Exact terms of the deal, first reported by TechCrunch, were not disclosed. But the start-up, founded in 2014, was already well-funded, having raised $72 million from investors including Andreessen Horowitz and Endeavor earlier this year. The deal will also see around 20 of the start-up’s staff joining Netflix, including its CTO and co-founder, Rainer Selvet. Netflix didn’t disclose when these reusable avatars will launch, or which titles or types of games may be supported. Ready Player Me’s own services, including its online avatar creation tool PlayerZero, will begin shutting down on Jan. 31, 2026.
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