Even the world’s most recognizable brands aren’t immune to shifts in market perception and profitability. In 2025, many household brand names saw their valuations decline sharply due to slowing growth, competition, or weakening financial performance. This infographic shows the brands that lost the most value year-over-year from 2024 to 2025, based on data from Brand Finance. The top 10 brands by value loss come from various industries, from coffee chains and automakers to social media and logistics.
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