The Philippines is emerging as one of the world’s fastest-growing e-commerce markets, helping drive Southeast Asia’s rapid expansion in online spending, according to new data from consumer intelligence firm NielsenIQ (NIQ).
The company said in a news release on Monday, November 17, Southeast Asia’s FMCG e-commerce market has doubled in size in the past five years and is expected to double again within the next five, with Thailand, Vietnam and the Philippines powering much of the region’s momentum.
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Indonesia remains the anchor market, accounting for more than half of Southeast Asia’s total online FMCG sales. Collectively, Southeast Asia has become the third-largest e-commerce market in the world, underscoring its value for global manufacturers and retailers.
