Brands have been facing PR disasters since the beginning of time. From Jaguar’s polarising rebrand to the American Eagle ad controversy, we’ve seen countless companies weather storms of their own making. But it isn’t often we hear a brand exec slag off their own product.
In a leaked internal recording, Campbell’s Soup’s vice president and chief information security officer Martin Bally is heard of not only making disparaging comments about the product, but also insulting colleagues and, perhaps worst of all, customers.
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