Incognito mode is one of the biggest privacy misnomers. The name is designed to make you feel like you’re protected online, that what you’re browsing is anonymous and hidden away from the world. But in reality, private browsing isn’t private, and that needs to be addressed. A big part of why Incognito Mode, Private Mode, and similar don’t provide real privacy is browser fingerprinting. That’s where websites look at the unique combination of your browser attributes and settings, and use it to create a profile. And guess what? Incognito mode doesn’t stop this, even if it’s selling you the idea of privacy.
More, here.
