Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story.
For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find the stories only your company can tell, and why they’re your last true moat.
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