The job market hasn’t been kind to those of us in our 40s and 50s. You know it. I know it. Everyone knows it. We’re often seen as too slow, too expensive, or too outdated for today’s pace. Companies won’t say this out loud. They just want you to leave, quietly. It can be done through a ‘restructuring’, ‘performance reviews’, cold storage you or by simply promoting the ones below you. Not to mention, AI and younger, cheaper hires only make things worse. Suddenly, experience doesn’t seem to matter anymore.
But maybe this isn’t the end. Maybe it’s the cue to build something of your own, something that finally values what you’ve learned and who you’ve become. At this stage of life, the smartest kind of business is all digital-based. It doesn’t squeeze your savings dry or demand your weekends. This business nature is the only one that I can think of that’s able to support work-life balance.
Try to stay employed but quietly become an entrepreneur
The best part is this. You’re not starting from zero. You have a bit of a head start here via decades of experience, judgment, and network. Still, shifting from employment to entrepreneurship takes time. Usually, it will take a few months just to plan properly, enough for you to come up with the initial versions to shape your business model, define your offer and pricing, and build your outreach. You’ll spend some time crafting your business story, creating a small website or LinkedIn page, and getting your name back out there. Slowly but surely, you start being visible again. This time, for your business. So please, don’t quit just yet. Stay employed for as long as possible. While on that, start something of your own and grow it.
What RM280 (or less) a month can really do
Well, you don’t need a big money to make money. You just need a decent amount each month to generate a good, sustainable income for your business and for you. Here’s how to keep your business super lean, yet super efficient.
Out of that RM280 a month, about RM130 goes to your domain purchase and a self-created website using Squarespace, WordPress or any other platform you are comfortable with. This part is optional because your LinkedIn Page can also work as a temporary micro-website in the early months. And it’s free. Now, you need RM70 for Google Workspace for a professional email, bigger Drive storage, longer Google Meet calls and other Google tools. RM40 goes to a mail box (read: virtual office address) through Mail Boxes Etc, if you are in Malaysia. You can find a good address if you choose MBE locations strategically. You get the idea of how to get a cheap ‘office address’ if you’re outside of Malaysia. Find a mail box provider. Virtual office is okay, just that the fee starts from RM200 per month or more. Another RM40 goes to an unlimited prepaid mobile plan for WhatsApp Business, which you need when communicating with potential and existing customers. It’s for the corporate look sake. That’s it. A credible presence, a system that works, and a workspace you control.
Find your very own superpower
Guess what, money can help you start. But you require a superpower to keep you going. Trust me, this is crucial. The latter will be your source for business sustainability for many years to come. Here, you’ll need to weave together these seven things: grit, passion, your ultimate skillset, experience, network, ideas and creativity, and luck, to make it happen. Or, to stay survive. Your edge lives in the intersection of those seven. It’s that one point where what you’re good at, what you love, and who you know meet.
Build the right monetisation model
Now, here’s something many new entrepreneurs overlook. A healthy emerging business needs two types of income. The first is your frequent revenue. It needs to come on a daily, weekly, or monthly basis that keeps the lights on. This covers your business’s monthly commitments: those payments, subscriptions, and your personal income too. It’s what keeps you afloat, going and stable.
The second is your ‘bonus’ revenue. This is a project-based or one-off income that’s usually larger and less frequent. That’s the money you use to grow: upgrade tools, invest in marketing, join workshops, or hire help when needed. When you split your income this way, your business breathes easier. You’re not scrambling each month just to survive. Instead, you’re planning ahead for future growth.
Next move, your call
At 40 or 50, you’ve seen enough to know what matters and what doesn’t. RM280 a month won’t make you rich overnight. But at least, it’s enough to start something real. Something that finally belongs to you. Once you decide what your move is going to be and that move is entrepreneurship, then do this. Start small. Stay consistent. Build quietly. That’d be my advice to you. Please do not leave your permanent job just yet. Keep building the business quietly first. Only make that move when the right time comes. And only you will know when that moment comes knocking.
This article was originally published on AAR & Company’s Ta-daa.
