Brighton and Hove Albion have been forced to apologise for gross insensitivity towards their Asian followers after an image they posted of Kaoru Mitoma sparked serious outrage. The Seagulls’ reputation has been on the rise in recent seasons as they continue their push for regular European football, opening the club up to markets they had previously struggled to reach. Much of that newfound marketability comes from Mitoma, the Japan international who has emerged as one of the most exciting talents in the Premier League in recent years.
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