X (formerly Twitter) is making another bold move in its quest to become an all-in-one platform. Recently, the company announced that its Communities feature is now fully integrated, bringing it closer to the Reddit model of interest-based discussions. This shift reinforces Elon Musk’s vision of turning X into an “everything app,” where users can not only engage in real-time conversations but also participate in deeper, more structured discussions within niche communities.
What’s new with X Communities?
Previously, Communities on X felt like an underdeveloped feature—more like glorified group chats rather than real hubs of engagement. With this latest update, X is adopting a Reddit-style approach, where posts are tailored to specific interests, discussions are threaded, and engagement happens within focused groups rather than just the chaotic main timeline.
According to X, posts from Communities will now appear in more areas of the app, including the main feed and post recommendations. This change could significantly increase the visibility of community discussions, giving X more opportunities to drive engagement. Additionally, non-community members will be able to reply to these posts, but as X highlights, replies from community members will be prioritized to maintain the focus on in-community interactions. Lastly, even if a Community is deleted, its content will remain active on the platform.
Why this matters
X has been steadily transforming itself from a microblogging platform into a multi-purpose social network. The integration of Communities aligns with its broader strategy—competing not just with Twitter’s old rivals but also with Reddit, Facebook Groups, and even Discord.
For users, this means more ways to connect over shared interests without the noise of the main timeline. For brands, content creators, and marketers, it opens up new opportunities to build niche audiences and drive engagement in a more structured environment.
With Communities now resembling Reddit, X is ticking off another box in its ambition to become a full-fledged “everything app.” We’ve already seen the introduction of long-form posts, video content, creator monetisation, payments, and even job listings. If X continues on this path, it might not just be Twitter’s successor—it could be the closest equivalent to China’s WeChat, offering social media, payments, and community-driven content all in one place. Ah, yes. X has even confirmed their collaboration with Visa too, weeks back.
The big question now: Will users embrace this shift, or is X stretching itself too thin? Let’s see how this plays out.
