Have you noticed? When you read copy you can hear a voice in your mind. It’s subtle but impacts your interest in what you read.
I only get sleepy if the voice sounds monotonous. No ups and downs. No excitement.
But!
When I put effort into making the voice lively. Reading copy with ups and downs. Putting more emphasis on phrases. Then suddenly…
Reading becomes exciting.
This voice is your reading voice. Don’t believe me? Try this.
“Are you feeling it now Mr Krabs?”
Read it in the voice of Spongebob.
Now try reading it in the voice of Morgan Freeman.
You hear it… don’t you?
Even if it’s subtle, this voice impacts a reader’s understanding and interest in the copy. And the effects are double, when the copy is carefully written… to make it sound… like someone is speaking.
