Considered a retail success story after surviving the Covid pandemic, a once-promising brand has now joined the growing list of retail casualties. Facing the unforgiving realities of shifting markets and relentless competition, its closure marks the end of a six-year run and the demise of another size- and gender-inclusive label. Founded in 2019 by then-college students Cami Téllez and Jack DeFuria, Parade aimed to challenge traditional lingerie giants like Victoria’s Secret by offering more inclusive, body-positive, and gender-fluid products.
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