True Love? Priceless. Bumble And Grindr Hit Significant Milestones!

Dating apps are a popular and convenient way to meet people. As we head into the start of “cuffing season,” the term coined for the period of time where single people begin looking for partnerships to pass the colder months of the year, two major online dating apps, Bumble and Grindr, hit significant milestones this week, according to data.ai (formerly App Annie), market data leader and trusted source in illuminating the app and digital landscape.

Bumble is not only a dating app but is quickly becoming a networking site for both casual and professional relationships through their ‘BFF’ and ‘Bizz’ features. Furthermore, they have recently surpassed 100 million downloads as of September 2022 across iOS and Google Play (Worldwide). In Singapore, Bumble is amongst the top 10 Apps used by locals based on Consumer Spend (combined iOS App Store and Google Play) in Q2 2022 at #10, just one rank under Tinder. However, if we look at the Top 10 Breakout apps by Consumer Spend based on Q2 2022 vs Q1 2022, Bumble comes in at #5, just above Tinder at #6. 

And while Bumble is bringing in the holistic approach to making fulfilling connections online, Grindr shows us all about inclusivity. Grindr recently announced that George Arison, one of the few openly gay public company CEOs in the US, has been named Grindr’s new Chief Executive Officer effective October 19, 2022. As of 19 September 2022, the location-based social networking and online dating app targeted toward members of the LGBT community surpassed $500 million in consumer spending.

“Over the last five years, dating app global downloads have increased 173%, from 293 million in H1 2017 to 799 million in H1 2022, increasing each year even during the pandemic,” said Lexi Sydow, Head of Insights, data.ai. She added, “During this same time period, global consumer spends on dating apps increased 320%,from $643 million to $2.7 billion. The U.S. accounted for nearly 50% of the dating market in H1 2022, more than any other market, with a 500% increase from H1 2017 to H1 2022 to reach $1.2 billion. Across the board, mobile data reveals that dating apps have become the de facto resource for finding connection in their quest for love.” 

The dating app market truly reaches far and wide, with many providing a variety of features. Refer to the table below for the top 10 Dating (Social Media) Apps in Q2 2022 for additional insight.