Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989, the LS 400, Lexus has become one of the largest luxury brands globally. However, Lexus isn’t the only luxury marque Toyota offers. The Century was around even before Lexus. First introduced in 1967 to celebrate Toyota’s founder, Sakichi Toyoda’s 100th birthday, the Century was Toyota’s most luxurious vehicle.
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