Introduction
Every year, Malaysian Muslims eagerly prepare Kuih Raya—delicate pastries and bite-sized snacks served to guests during Hari Raya Aidilfitri. These treats are more than just desserts; they symbolise tradition and the joy of giving.
In 2025, Kuih Raya trends blend nostalgia with innovation, from buttery pineapple tarts to avant-garde salted caramel creations. Here is our pick of the top 6 Kuih Raya of 2025 that have dominated households across Malaysia.
6. Pineapple Tarts (Tart Nenas)
A classic Aidilfitri staple. Despite its decrease in popularity over the years, bakers have brought new life into Tart Nenas by introducing special flavours and shapes.
Bakers made full use of premium ingredients like Denmark butter and MD2 pineapple jam for a tangy, melt-in-your-mouth experience .
A fresh take on this classic Kuih Raya, is called the Pineapple bar. The only difference is its shape, which resembles a simple square or rectangle. Fans argue it tastes much lighter because of how it’s shaped.
Pineapple Tart earns the top 7th spot for making a great comeback without changing its core identity.
5. Almond London
These chocolate-coated almond cookies are a staple for their crunchy texture and luxurious appearance. Each household in Malaysia may serve different variations of it.
However, they’re only different in their chocolate taste. Vendors like Belly Treats JB and The Royals SG are reinventing them with Valrhona chocolate and hazelnut praline fillings for a richer taste.
Almond London earns this spot for being one of the staple choices for Malaysians.
4. Kuih Makmur
This buttery and nutty is one of the classics. Hailing from Terengganu and Kelantan, this pastry is a strong contender year after year. It also has earned itself a huge fanbase and multiple businesses that sell Kuih Makmur as their main product.
Kuih Makmur earns this spot for being one of the OG’s that maintains its relevance year after year!
3. Honey Cornflakes (Cornflake Madu)
A crowd-pleaser for its sweet, crunchy texture, this kuih is a hit with kids and adults alike. It’s the main reason why you’ll see an uptick in Cornflakes sales a month before Aidilfitri.
It’s a straightforward modern kuih raya that promises a satisfying sweet crunch in every bite.
Honey Cornflakes earn this spot for being a modern kuih raya that has become an acceptable staple by newer and older generations of Muslims in Malaysia.
2. Bahulu
Yes, the innocent-looking Bahulu makes a surprise comeback for 2025! It made an impressive return through viral social media trends and infusing new tastes. The modern Bahulu is crunchier and lighter.
Flavours that have graced households in Malaysia are Durian, Banana, and Orange.
1. Kuih Sarang Burung (Kelinchi)
A cousin of the Kuih Cornflakes Madu. This modern kuih raya has a simple and light pastry which encircles a gathering of sweet cornflakes. Resembling a bird’s nest.
It’s highly addictive, thanks to its crunchy texture and lightly sweet flavour. You’ll find yourself finishing a whole jar in just a few chit-chats!
This earned the number 1 spot for being addictive and accepted quickly by Malaysian households as a staple Kuih Raya.
Conclusion
In 2025, demand for traditional Kuih Raya continues to grow. Despite a few modern picks, the modern Kuih Raya still maintains a traditional vibe to it.
Let us know which you enjoy most!
