Things Not To Do And Things You Must Do As Start-Up Founders Or Risk A Big Failure

ByMohd Azad Jasmi

Having engaged in business coaching and consultancy for start-ups, SMEs, GLCs, and pre-IPO companies, I have had the opportunity to interact with a diverse range of founders, company owners, directors, and CEOs. In this article, I intend to shift the focus towards start-ups, highlighting common mistakes to avoid and providing valuable insights on what to do. Many start-ups are in their early stages and often lack extensive business experience and knowledge on how to manage their ventures effectively. Therefore, my aim is to impart a few key lessons through this article, in the hopes that they can benefit and learn from my expertise.

Starting a new venture is an exhilarating and challenging journey. While every entrepreneur dreams of building a successful and thriving start-up, the reality is that many ventures fail to reach their intended goals. It’s crucial for founders to be aware of the common pitfalls that can lead to failure.


Let’s explore key mistakes that founders have made in the past, resulting in the downfall of their start-ups.

Neglecting Market Research: One common mistake that founders make is neglecting thorough market research. Understanding the target market, customer needs, and competitive landscape is essential for developing a viable business model. Without proper market research, founders risk launching products or services that do not address customer demands or face intense competition. For example, a tech start-up developed a cutting-edge gadget without conducting market research to validate its demand, only to find out later that the market was already saturated with similar products.

Ignoring Customer Feedback: Start-ups must actively listen to customer feedback and adapt accordingly. Ignoring or dismissing customer input can lead to a failure to meet their needs and expectations. For instance, a food delivery start-up disregarded complaints about delayed deliveries and poor customer service. As a result, customers abandoned the platform, and the start-up failed to gain traction in a highly competitive market.

Failing to Build a Strong Team: Founders who underestimate the importance of building a strong team often encounter significant challenges. Surrounding oneself with talented individuals who possess complementary skills and share the same vision is crucial for success. Unfortunately, some founders attempt to handle all aspects of the business themselves or hire individuals based on personal connections rather than qualifications. This can lead to a lack of expertise in crucial areas and hinder the overall growth of the start-up.

Mismanaged Finances: Poor financial management can quickly derail a start-up. Some founders overspend on unnecessary expenses or fail to allocate funds properly, leading to a cash flow crisis. A lack of financial planning and monitoring can result in a start-up running out of capital before reaching profitability. An example is a fashion start-up that invested heavily in elaborate marketing campaigns without closely monitoring their return on investment, leading to financial instability and eventual closure.

Lack of Adaptability and Innovation: In today’s dynamic business landscape, start-ups must be agile and willing to adapt to changing market conditions. Founders who resist change or fail to innovate run the risk of becoming irrelevant. One example is a music streaming start-up that failed to evolve its platform to include personalized recommendations and social sharing features, ultimately losing out to competitors who embraced these advancements.

While starting a venture is filled with uncertainty, avoiding certain mistakes can significantly increase the chances of success.

By recognizing the pitfalls that have caused previous start-ups to fail, founders can take proactive measures to steer their ventures in the right direction. By conducting thorough market research, embracing customer feedback, building strong teams, managing finances wisely, and fostering a culture of adaptability and innovation, founders can position their start-ups for long-term growth and sustainability. Remember, learning from the mistakes of others is a valuable opportunity to ensure your own venture’s success.

Essential things start-up founders must do before and during the development of their venture

  1. Conduct Thorough Market Research: Before launching a start-up, founders should thoroughly research their target market to understand customer needs, market trends, and potential competition. This helps in identifying market gaps and developing a unique value proposition. For instance, Airbnb conducted extensive market research to understand the demand for peer-to-peer accommodation and tailored their platform accordingly, leading to their success in disrupting the hospitality industry.
  2. Build a Strong Business Plan: Creating a comprehensive business plan is essential for outlining the start-up’s vision, goals, and strategies. It should include market analysis, financial projections, marketing plans, and operational details. This plan serves as a roadmap for the venture’s development and helps attract investors. A notable example is Dropbox, whose well-structured business plan convinced investors to provide funding, enabling the company to become a leader in cloud storage.
  3. Validate the Business Idea: Founders must validate their business idea by seeking feedback from potential customers or conducting pilot tests. This helps identify any flaws or areas for improvement. For example, before launching Tesla, Elon Musk conducted extensive market testing and gathered feedback to validate the demand for electric vehicles, which played a crucial role in shaping the company’s strategy.
  4. Assemble a Strong Team: Building a team of talented individuals who share the vision and possess complementary skills is crucial for a start-up’s success. Founders should identify key roles and recruit team members with technology, marketing, finance, and operations expertise. Slack, a popular collaboration platform, assembled a diverse team with complementary skills, contributing to its rapid growth and market dominance.
  5. Secure Sufficient Funding: Founders should secure adequate funding to support the start-up’s development and initial operations. This can be through personal savings, bootstrapping, angel investors, venture capitalists, or government grants. Oculus VR, a virtual reality technology company, initially raised funds through a Kickstarter campaign, which garnered significant attention and paved the way for subsequent funding rounds.
  6. Develop a Minimum Viable Product (MVP): Creating an MVP allows founders to test their product or service in the market and gather valuable feedback for further refinement. It helps in validating the concept, attracting early adopters, and reducing the risk of investing in a fully developed product that may not meet market demands. Twitter started as a basic microblogging platform, which served as its MVP, allowing the founders to gather user feedback and iteratively improve the platform.
  7. Establish a Strong Brand and Marketing Strategy: Founders should invest in building a strong brand identity and developing a targeted marketing strategy to differentiate their start-up from competitors. This includes crafting a compelling brand story, designing a visually appealing logo, and implementing effective marketing channels. Warby Parker, an eyewear company, focused on creating a distinctive brand image and leveraging social media marketing to establish its presence in a crowded industry.
  8. Embrace Continuous Learning and Adaptation: Founders must be open to learning from their experiences, customer feedback, and market trends. They should be willing to adapt their strategies, products, or services based on new insights. WhatsApp, originally designed as a status update app, evolved into a messaging platform after observing user behavior and market demands, ultimately leading to its widespread adoption.

By following these essential steps and learning from successful start-ups, founders can lay a solid foundation for their ventures and increase their chances of long-term success.


Here, I’m sharing with you some solid recommendations for start-ups to increase sales, improve their business network, and expand access to new markets in the B2B (Business-to-Business) and B2G (Business-to-Government) sectors.

Identify Target B2B and B2G Clients: Conduct market research to identify potential B2B and B2G clients who could benefit from your products or services. Understand their needs, pain points, and purchasing processes. This will help you tailor your offerings and approach to target these specific segments effectively.

Build Strategic Partnerships: Collaborate with complementary businesses or service providers to leverage each other’s customer base and resources. For example, a software start-up could partner with a consulting firm to offer integrated solutions to clients. Strategic partnerships can help increase sales, expand reach, and enhance credibility in the B2B and B2G markets.

Attend Industry Trade Shows and Conferences: Participate in relevant industry trade shows, conferences, and networking events to connect with potential B2B and B2G clients. These platforms provide opportunities to showcase your products or services, meet industry professionals, and establish valuable business relationships. Actively engage in discussions, exchange contacts, and follow up with prospects to foster long-term connections.

Develop a Strong Online Presence: Create a professional website and optimize it for search engines to enhance your online visibility. Utilize digital marketing strategies such as search engine optimization (SEO), content marketing, and social media marketing to attract B2B and B2G clients. Share industry insights, case studies, and success stories to demonstrate your expertise and credibility.

Offer Customized Solutions: Tailor your offerings to meet the specific needs and requirements of B2B and B2G clients. Understand their pain points and provide customized solutions that address their unique challenges. This approach demonstrates your commitment to meeting their business objectives, increasing the likelihood of long-term partnerships.

Leverage Referrals and Testimonials: Encourage satisfied B2B and B2G clients to provide referrals and testimonials. Positive word-of-mouth recommendations carry significant weight in the business world. Request feedback from existing clients and showcase their success stories on your website or marketing materials. This builds trust and credibility, attracting new clients in the B2B and B2G sectors.

Research Government Procurement Opportunities: Explore government procurement opportunities, such as tenders and contracts, relevant to your products or services. Research the procurement processes, requirements, and timelines of government agencies. Align your offerings with their needs and prepare well-documented proposals to maximize your chances of securing government contracts.

Establish Thought Leadership: Position yourself and your start-up as thought leaders in the B2B and B2G sectors. Publish informative articles, white papers, or research papers that provide valuable insights to industry professionals. Speak at industry conferences or webinars to share your expertise. Thought leadership enhances your reputation, attracts potential clients, and opens doors to new business opportunities.


By implementing these strategies, start-ups can diversify their sales channels, tap into B2B and B2G markets, and expand their business network. Remember to continuously evaluate and refine your approach based on market feedback and emerging trends.

Starting a business or being a founder of a start-up can be an exhilarating yet challenging journey. It is essential for founders to be aware of the common pitfalls and mistakes to avoid while also focusing on key strategies for success. By emphasizing the importance of a strong foundation, effective leadership, market research, funding options, technology utilization, marketing strategies, team building, and scalability, founders can better position their start-ups for growth and longevity. It is through continuous learning, adaptability, and a willingness to seek guidance that founders can navigate the intricacies of entrepreneurship and increase their chances of achieving their goals. With dedication, perseverance, and a solid plan, founders and start-ups can thrive in the competitive business landscape, contributing to innovation, job creation, and economic growth.

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