I had the privilege of meeting up with Razi Rafiq, a LinkedIn connection and friend, earlier. Extremely resourceful in the recruitment and talent acquisition subjects, he is on an important journey towards making his dream a reality. A good 3-hour hangout talking about nothing but life.
Sorry, there’s no image to share here. I prefer to keep things classy and semi-private, so text-only posting like this is the way.
One thing we talked about is showing the right first impression to our potential customers and business partners that we are credible in what we do. FYI, it doesn’t require a lot of investment to achieve that actually. All we need is to get the strategy right, and a number of selected touch points polished. Those people whom we talked to, will do their checking or verification about us through these touch points before they agree to bring the conversation to the next level. They want to ensure that they are dealing with the right person or the right company.
We also talked about having the right business model for a business. Not all models are suitable long-term. What matters the most is how we decide the business model we want to adopt. For me personally, I prefer the ones that come with less effort yet able to offer maximum ROI. That is why I love building platforms that benefit the users. While there are many upsides, building platforms has two big downsides. One, it’s expensive. And two, it takes time—could be years. That’s why only those with stamina can actually taste success. Many threw the towels too early as they no longer have the energy and money to continue.
That being said, it is wise to set aside some time to properly create a structured business plan before jumping your two feet into it. It’s okay to take months to develop one. Making mistakes on paper is still free. It’s better to make lots of mistakes on paper than in real-life—because the latter is way expensive.
So, are you still facing a problem selecting the right, marketable and long-term-driven business model?
