Chinese outbound tourism is experiencing a significant rebound, with over 130 million travelers expected this year and according to CNA, many of them have set their eyes on the Middle East as a travel destination. This is a remarkable 50% increase compared to last year. The region’s rich cultural heritage, dedicated hospitality, and unique attractions are proving irresistible.
In the United Arab Emirates (UAE), cities like Dubai and Abu Dhabi are leading the charge. Dubai has become a favorite, offering a mix of modern marvels and cultural experiences. Attractions such as the Burj Khalifa, Palm Jumeirah, and Dubai Mall cater to both adventurous and luxury-seeking travelers.
Chinese tourist Liang Xuemin, who recently visited Dubai, described her experience as “unforgettable.” Liang and her family were drawn to Dubai for their Spring Festival holiday, citing affordable airfares which were half the cost of a domestic trip to Hainan island coupled with the ease of visa-free travel. “For the price, it felt like a loss not to go,” she added.
Dubai has solidified its reputation as a hub for Chinese tourists. Between January and April of this year, the city welcomed 290,000 Chinese visitors, marking a staggering 101% increase compared to the same period in 2022. Officials attribute this growth to strategic initiatives, including 88 weekly flights connecting 14 Chinese cities to Dubai.
The city’s government has also focused on customizing experiences for Chinese travelers, such as offering Mandarin-speaking staff in hotels, restaurants, and tourist attractions. Additionally, shopping centers and retailers have embraced cashless payment options like WeChat Pay and Alipay, making transitions easier for Chinese visitors.
As countries like Saudi Arabia continue to invest in massive tourism projects—such as Al-Ula’s historical sites and Riyadh Season—and nations like Egypt enhance their infrastructure to accommodate more visitors, the region’s appeal to Chinese tourists is expected to grow.
Analysts predict that Chinese outbound tourism to the Middle East will rise further, driven by the growing demand for unique experiences and the region’s efforts to cater to this market. The Middle East is not just a stopover for Chinese travelers anymore—it’s becoming a destination of choice.
With a mix of ancient wonders, modern luxuries, and seamless travel options, the Middle East is carving out its place as the new travel hotspot for Chinese tourists.
Photo by seleznev_photos
