Outsiders think writers can write copy. Content writers think they can write copy. But copywriters struggle to think they can write copy. And only one of them is right.
Each role has a defining difference. And the obvious difference is in the outcome. The result you get.
For writers, the outcome is a masterpiece of writing. A best-selling novel. A heart-wrenching poem. A mind-expanding non-fiction book. For content writers, the outcome is a heavily visited website.
These two are similar. They focus on a creative outcome.
The copywriter focuses on a commercial outcome. Sales.
This is the value of writing copy. And its defining difference. The outcome is tangible, clear, and puts a big smile on the face of business owners. They sleep well at night and the copywriter gets to put food on the table. And sometimes more.
