In 2022, a storm of global issues has led to what’s being referred to as a ‘cost of living crisis.’ Inflation is on the rise, causing many products to increase in cost, with wages often failing to keep up. As prices continue to increase, some consumers are taking to Twitter to discuss the world’s changing economy.
In this report, Talkwalker, a Twitter Official Partner and leading consumer intelligence company, examines these conversations on Twitter to help understand how the public is dealing with the drastic changes. By diving into the global conversation on Twitter, we will provide brands with a more empathetic view of their consumers – enabling them to adapt their messaging, products, and positioning to demonstrate awareness and address consumer sentiment.
