I had a meeting with a customer this morning. There I was, at this one cafe in Kelana Jaya, so early that I decided to order a white coffee. I thought of enjoying a me-time moment sipping a delicious white coffee for a few minutes while waiting for the customer to arrive. Somehow, the coffee didn’t arrive at all. Funny. Even after my meeting had already ended 90 minutes later, nobody delivered it to me. Talking about great customer experience can be cheap sometimes. On social media and billboards, the promise seems real. Yet, in real life, it is far from the truth. Doing it is actually another thing altogether. I guess the crews didn’t get the memo.
I didn’t check my mobile during my discussion. It seems that I received two messages. Two customers of mine texted me at noon earlier. They want to quickly improve their visibility on search engines by growing their ranking and domain authority, taking both to the next level. They are now ready to set aside a decent budget every month to have regular written content for those purposes. They want the content to be strategically positioned in selected media outlets. I told them it was good news and came at the right time. You know, when you deliver at par or beyond what is expected of you and they are seeing measurable outcomes, your customers will be more than happy to grow together or expand the partnerships with you even further. All you have to do is focus on one customer at a time, and not rush things. AI or no AI, you are relevant and valuable to them now.
Talking about not rushing things, I’m also not in a rush to grow my subscribers on Pelantar. I just finished refreshing two old articles today. Last night, I managed to update the copywriting of its landing page, making it way better than the previous version. In February, it will be ready to take on the world. I don’t intend to waste any of my time persuading my fellow Malaysians to read premium and quality marketing articles. Let alone paying to access them. I’m now preparing for my next move—almost there now. Come February, it’s all about acquiring subscribers outside Malaysia and Southeast Asia. I’m finalising the list of countries where people appreciate quality written content and read them.
