Over 60% of Malaysians are not insured with any takaful plans. In an effort to reduce these numbers, Ouch!, the first digital takaful operator recognised by the BNM Regulatory Sandbox is shepherding a new era of financial protection by digitising the takaful processes. Ouch! revolutionises traditional takaful by utilising technology to create an accessible digital platform and introducing attractive programmes such as the Kita Cover Challenge to engage its vibrant community.
This Ramadan, Ouch! is excited to introduce the Jaga Generasi campaign, an initiative to empower more Malaysians to secure their financial well-being during this time of reflection and charity. In a gesture of solidarity and giving back to the community, Ouch! will graciously donate RM10 Touch ‘n Go vouchers, which can be used for buka puasa, and an additional RM10 to its charity partner, Pertiwi, with each certificate sold. This initiative not only reinforces the commitment to societal welfare but also invites Malaysians to be a part of a noble cause, ensuring a brighter future for generations to come.
As a fully digitalised takaful platform, Ouch! prioritises technology to streamline all processes for a more accessible, affordable, and efficient takaful experience. Participants can start with a quick coverage calculator on the application to determine their ideal protection plan in mere minutes. Additionally, certificate holders can still customise their plans to further tailor them to their needs at any given time – providing a level of personalisation unmatched in traditional models.
“When it comes to takaful tech or insurtech, it’s not just a matter of taking an existing product and selling it online. We need to reach out to the 20 million Malaysians who are not insured by any takaful protection plans which is why at Ouch!, everything is digitalised to make the process easier and less complicated. With our innovative back-end processes, we promote better engagement with our participants to use the platform to obtain information and manage their takaful plans. We are providing a truly affordable, transparent, and efficient takaful solution for all Malaysians,” said Shazy Noorazman, CEO of Ouch!.
Embracing today’s technological advancements, Ouch! seeks to broaden takaful access for more Malaysians. The Kita Cover Challenge motivates members to spread the word, offering up to RM2,500 for 25 successful referrals. Furthermore, both the referrer and new member will earn bonus points (equivalent to RM10) with their Ouch! Pusara Pro membership.
“We envision the Kita Cover Challenge, together with our Jaga Generasi efforts, welcoming more Malaysians into the Ouch! Family – creating a space where everyone looks out for each other’s financial health, just like Takaful intends,” Shazy further remarked.
Participants can sign up for the Ouch! Pusara Pro plans online without additional fees, granting users full control over their takaful certificates. Adopting a paperless approach, the application provides a secure and easy access to all necessary information. Ouch! also has an integrated communication channel within their website and mobile application – offering participants a centralised hub for all interactions related to their takaful services.
With its advanced platform, the Kita Cover Challenge, and the Jaga Generasi campaign, Ouch! is set to build a supportive network, where individuals collectively contribute and benefit from takaful protection and financial well-being. The company is set to expand its suite of solutions, soon offering members a comprehensive range of options including medical, travel, and personal accident plans, all accessible through the Ouch! website and app.
To find out more about Ouch!, please visit https://ouch.my/ or download the application from the Google Play Store and Apple App Store.
