We came across a LinkedIn post by Mike Rubin that honestly had us watch the video more than 2 times. In his video, he shares this bizarre yet brilliant trick for calming a crying baby: throwing a slice of cheese at their face. It sounds ridiculous, but it works.
The idea is based on what’s called “interrupting disruptive behaviour.” Essentially, the cheese toss creates a mini shock to the baby’s system—not in a bad way, but just enough to grab their attention and snap them out of their crying. Perhaps it’s the coldness of the cheese that makes the baby stop crying—feeling a little confused about what is actually happening.
What we love about this is how simple and unexpected it is. As parents, we’re always trying to find the next best trick to keep things under control, but it’s rare to stumble on something this easy (and kind of hilarious). Plus, let’s be real—if nothing else, the memory of tossing cheese at your baby’s head might give you a much-needed laugh later.
Guess what, through Mike, we might have uncovered a parenting hack we all didn’t know we needed.