South East Asia Social Media Uproar Over Mislabeled Kuih Lapis

News Asia 360

A recent Instagram video by Business Insider’s Food Insider account has sparked outrage among Malaysians, Indonesians, and Thais. The video, titled “How a 500-year-old candy is made in Singapore,” featured the traditional Southeast Asian dessert, kuih lapis.

Many viewers were incensed by the video’s inaccurate description of kuih lapis as a “candy” and its association with Singapore. They argue that the dessert has deep roots in the region and is not a Singaporean creation.

Kuih lapis, a layered cake-like treat, is a beloved delicacy in Malaysia, Indonesia, and Thailand. It is typically made from rice or glutinous rice and often incorporates natural food coloring derived from plants.

Social media users vehemently expressed their disapproval of the video, criticizing the inaccurate portrayal of the dessert and its origins.

“Candy???? And not made in Singapore, native of South East Asia and for Malaysia and made famous by by Baby Nyonya’s!!!! and other countries have their own version!”, said jennjoni1983. 

Some pointed out the historical and cultural significance of kuih lapis in their respective countries, emphasizing its long-standing tradition.

“Kue Lapis berasal dari Negara Indonesia yang kaya dengan makanan dan adat budayanya (kuih lapis originated from Indonesia which is rich with food and its culture)”, norceu_noragabe commented. 

In addition to the controversy surrounding the dessert’s name and origin, the video’s use of artificial food coloring instead of traditional natural ingredients also drew criticism. Many viewers expressed disappointment over the departure from traditional methods.

lilspook chimed in, “You lost me at we switched from plant dye to store bought lol”. 

This isn’t the first time SEA social media users have disagreed over food names and origins. In the past, social media users fought over lumpia/popia/spring rolls. The online backlash highlights the strong sense of cultural pride and ownership felt by people in the region towards their culinary heritage. 

Image- Gerald Lee/Butterkicap

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