That’s right. Economically speaking, having great concerts is a big deal for emerging countries like Malaysia. We need such a big freakin’ boost of having such a huge superstar such as Taylor “Tay Tay” Swift coming over as the gig will attract a regional crowd to this country. The tourism industry is going to skyrocket big time. The hotels are going to be fully booked. The expenses made are going to be in the hundreds of millions if not billions. Not to mention, the post-concert effect as well. In short, the host country will win big—hands down.
But come to think of it again, having a large concert is not the only way to attract millions of tourists to Malaysia.
It’s okay if Singapore managed to clinch an exclusive deal with Taylor Swift to only do her concert there. It is okay if people think Malaysia is a little bit slow when it comes to bringing Western-based superstars to this country through concerts. While headlines may tout the allure of foreign megastars, the true essence of Malaysia’s tourism industry doesn’t lie in one-off events. We do not have to replicate other countries’ playbooks. It’s better for Malaysia to embrace its unique strengths via sustainable practices.
And it starts with nature. This is our playbook. Malaysia, being truly Asia, has nature as its crown jewel. From the emerald rainforests of Borneo and on the Peninsular side, teeming with exotic wildlife, to the pristine beaches and turquoise waters of Langkawi, Perhentian and Tioman, the country offers an unparalleled escape for nature enthusiasts. Ecotourism initiatives, like jungle trekking through Taman Negara National Park or diving amidst the vibrant coral reefs of Sipadan, provide immersive experiences while promoting environmental conservation. Or, drive up to Cameron Highland to see a mesmerising view of tea plantations there.
Culture too. Global citizens realise now that Malaysia’s rich multicultural heritage is another captivating draw. Attract visitors to come and explore the vibrant temples and colonial architecture of Penang, delve into the bustling night markets of Kuala Lumpur, or immerse yourself in the serene beauty of ancient Buddhist temples like Kek Lok Si. Homestays in indigenous villages offer a glimpse into authentic cultural practices, fostering understanding and appreciation for Malaysia’s diverse tapestry.
Then comes the food. Malaysian cuisine is a symphony of flavours, reflecting the country’s multicultural background. From the fragrant curries of Nyonya cuisine to the smoky satays of Malay hawker stalls, each region boasts its unique culinary delights. Cooking classes, food tours, and visits to local farms allow visitors to embark on a delicious journey, savouring the essence of Malaysia on a plate. People just love our street food.
Cool adventure awaits. For the adrenaline junkie, Malaysia offers tons of options when it comes to thrilling activities. Those with extra energy can hike up Mount Kinabalu, the highest peak in Southeast Asia. How about testing your limits by white-water rafting in the Sungai Song River, or exploring hidden caves adorned with ancient rock paintings? These adventurous experiences cater to thrill-seekers, showcasing a different facet of Malaysia’s diverse offerings.
You see, visitors from all over the world come to Southeast Asia solely to experience all the above or perhaps a combination of the above. Not so much artificial excitement like concerts. Instead of feeling like a loser for not being able to attract megastars, focus on sustainability. This is one of many ways Malaysia can ensure the longevity of its tourism industry and protect its natural and cultural treasures. Initiatives like promoting responsible waste management, reducing plastic usage, and supporting eco-friendly accommodations can attract tourists who value responsible travel.
Singapore made an exclusive deal with Taylor Swift, so what?