“Organic growth has slowed down by 61.83%” – Neil Patel
3 weeks ago, Neil Patel posted worrying stats on organic social media growth. His team analysed 15,000 social media profiles over the last 3 years. Facebook, Instagram, X, Youtube, and Linkedin.
They wanted to see what had changed. And the findings show an overall decrease in organic growth. Simple growth hacks like posting frequency, short-form videos, or responding to comments saw a significant drop in organic boost.
He also mentioned that organic reach across social media platforms has decreased by 61.83% over the last 3 years. Worse, posts that don’t receive any engagement hurt overall organic reach for the creator.
This means, if you’re a beginner putting in your reps, it will be near impossible to grow consistently until you can create highly engaging content.
Agencies will feel the heat
This is going to put extra heat on Social Media Marketing Agencies (SMMA) especially those who offer organic growth hacks.
It will slowly become more costly for businesses to grow organically online. The rumor going around is that platforms will push for businesses to promote their posts. Essentially, running ads on daily content. Some corporations with money to burn are doing this already.
Tactics moving forward
So what’s the best move for organic reach today? Patel says it’s not a sign to stop posting altogether. But to “leverage it for what it is” and repurpose your content.
Your time and effort is better spent in other avenues.
Repurposing your content
Repurposing content isn’t new. Content creators have done this for years. It’s an easy way to produce high amounts of content, and stay top of mind.
Gary Vaynerchuck does this by recording 2-3 hours worth of content. Then he’d have his team snip it down to make shorts, posts, articles, podcasts, audio, and videos.
Another way you can do this is, write 1 idea to post. Then expand or simplify that idea for other platforms. Turn it into a meme, TikTok, etc.
Don’t think your audience has seen your content. Even if you’re posting the same thing across 4 platforms. They haven’t. And each platform has a different mix of audiences.
Own your time and leverage efforts that give you the most return.
“You’re not advertising to a standing crowd. You’re advertising to a moving parade.” – David Ogilvy.
