Nielsen: What Fans Want – The 2022 World Football Report

News Asia 360

By Nielsen

The FIFA World Cup 2022™ is a singular chance for broadcasters, platforms and brands to connect with a massive global audience. The pressure is on, and Nielsen is uniquely positioned to help. We’ve funnelled our latest football sports data and audience intel into a single report that reveals how brands, broadcasters and platforms can build a winning strategy. Insights include:

How viewers’ attentions are divided and the opportunities that present
Fan expectations for data-fueled content to enhance the viewing experience
The unique ways football fans are influenced by sports sponsorships

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