Mastercard, MICHELIN Guide Announce Partnership On Dubai Edition

News Asia 360

Mastercard has recently revealed a partnership with Michelin for the 2022 Dubai edition of the MICHELIN Guide. This will be the first-ever UAE edition of this renowned travel guide.

Mastercard has recently taken a step forward to connect customers with their passions, following its promise to support the flourishing culinary sector of the UAE. This initiative is part of the company’s long-term dedication towards this region.

Mastercard has always been an advocate of giving the best culinary experiences to its customers, and the collaboration is a testament to this. It also marks the launch of its first-ever flagship restaurant, PRICELESS at the Expo 2020 Dubai, where it introduces the Taste of Priceless through a unique culinary experience and bespoke macaron flavours.

Dubai is the latest city to join the MICHELIN Guide family, which currently comprises 37 cities in North America, South America, Asia Pacific and Europe. Michelin rating system for restaurants holds a long history of more than 120 years. The five considerations that are included in evaluating the performances of any restaurant are; quality of the ingredients, mastery of flavour and cooking techniques, the chef’s personality represented in the dining experience, flavours’ harmony and consistency between inspectors’ visits.

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