What is a brand message? People really know about your brand, what it does and how they can benefit from it. In other words, you have great branding for your company, and it is so strong, people know about it very well. They also can relate your brand with the products and services you have and what problems they’re solving.
That is what it means. Here are some examples.
- AirAsia, budget airlines and cheap flight tickets.
- Nike, cool sportswear.
- Grab, cheaper and more convenient transportation for a short-distance trip, from point A to B.
- Apple, sleek devices that make us look classy.
Here’s how you too can build a strong brand message to make people remember your brand, and relate to what it does and the value it brings to the table. Easy, simply follow these four steps.
- A name that is easy to remember, spell and pronounce.
- A logo that is easy to recall and draw.
- Graphic elements of your brand that is consistent and standard across the board. Graphic elements here mean the colour, the object, the design, the sound and the font you’re using.
- The value you offer. People need to know which of their problems you’re really solving with your products or services.
If you can nail these, people will definitely remember your brand—easily. It will not only stick in their head big time, but it will also make them reach out to you first should they need to buy or consider buying something you have.
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