Many Brands Become Irrelevant Mainly Because They Didn’t Know About This One Thing

Brand Message. What is a brand message? Well, a brand message is actually the ability for people to relate to your brand whenever they think, want to buy or consider a product or service to solve their problem or need. Here’s an example. The school holiday is coming soon. It’s just two months away. Parents usually will start planning for their getaways, wanting to bring their kids along. And, they wish to book flight tickets. 

Now, when they think of booking flight tickets, usually the parents will have a brand in mind. They start to search for tickets with that brand first. This example showcases that the brand has a strong brand message. In other words, if you have great branding, people tend to remember it pretty well. It sticks in their head for a long time. Not just that, they can also relate your brand to the products and services you have and the problems they’re solving.

That is what it means. Here are some examples.

1. A budget airline and cheap flight tickets — AirAsia.
2. Short-term accommodations —Airbnb.
3. Cool sportswear — Nike.
4. Cheaper and more convenient transportation for a short-distance trip, from point A to B — Grab.
5. Sleek devices that make us look classy — Apple.
6. A content-sharing platform — 300th.

Here’s how you too can build a strong brand message to make people remember your brand, and relate to what it does and the value it brings to the table. Easy, simply follow these steps.

1. A name that is easy to remember, spell and pronounce.
2. A logo that is easy to recall and draw by even a small child.
3. Graphic elements of your brand that are consistent and standard across the board. Graphic elements here mean the colour, the object, the design, the sound and the font you’re using.
4. The value you offer. Basically value is all about answering this very question; why must people buy from you and not from the other company? If you can answer it strongly, and people truly understand it makes a lot of sense to buy from you because your product can solve their problems, then your value is indeed powerful.
5. A slogan. For the answer you have in the value section earlier, convert that long answer into a 4 to 5-word sentence.

If you can nail these and repeat them enough through your content production and distribution, people will definitely remember your brand—easily. It will not only stick in their head big time, but it will also make them reach out to you first should they need to buy or consider buying something you have. By that time, they will start remembering what you do, in the form of keywords, and then they will relate it to your brand.

Just like how people remember the popular brands mentioned up there.