I am summarising everything I know from years of experience into a 2-minute read. By the way, these are the products I was talking about. And yes, I’ve exported them to my customers in more than 20 countries.
Research the market. It’s important to understand the demand for your products in the target market. This will help you identify potential customers and distributors, and tailor your product offerings to meet the specific needs of the market. Pro tip: Connect with MATRADE if you’re in Malaysia or any of the trade-related government agencies in your country that focus on your industry.
Establish partnerships. Partnering with local businesses or organisations can help you navigate the local market and identify potential customers. This can include distributors, retailers, or even government organisations. Pro tip: Do your own research on who would be your suitable partners and ask MATRADE to help connect you with them.
Use digital marketing. Digital marketing can be an effective way to reach potential customers in a new country. This can include social media, email marketing, and search engine optimisation. Pro tip: Have active social media accounts.
Exhibit in trade shows. Trade shows can be a great way to showcase your products and meet potential customers and partners in person. Look for trade shows that focus on your products or related industries. Pro tip: Ask people who have attended the event or visit the event yourself.
Using a local agent or distributor. A local agent or distributor can help you navigate the local market and connect you with potential customers. They can also help with logistics and paperwork, making it easier to enter the market. Pro tip: It’s all about trial and error so keep trying.
If I can do this, you definitely can too.