Is Proton Going the Wrong Way? A Closer Look at the Rebadging Strategy

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In recent years, Proton has seen a notable resurgence in sales, a development that, on the surface, appears promising. However, a deeper examination reveals a significant shift in the essence of Proton’s product line. Most of the cars sold under the Proton brand today are not genuine Proton creations but rather rebadged vehicles developed by…...

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