In recent years, Proton has seen a notable resurgence in sales, a development that, on the surface, appears promising. However, a deeper examination reveals a significant shift in the essence of Proton’s product line. Most of the cars sold under the Proton brand today are not genuine Proton creations but rather rebadged vehicles developed by…...
Is Proton Going the Wrong Way? A Closer Look at the Rebadging Strategy

- 4 mins read
- 27 June 2024
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