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[Infographic] TikTok & Mobile Games In 2022

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ByThe Editor's Desk
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Consumer Acquisition today published an infographic on TikTok & Mobile Games that summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration. For apps and mobile games looking to scale their paying user base, look no further than TikTok. Sceptical about the platform? TikTok owner ByteDance generated $1 billion of player spending across its mobile games in the last year. This newest TikTok infographic summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration. Key insights from the infographic are below.

Advertising on TikTok

  • 40B+ monthly gaming video views
  • 65% of users have made an in-game purchase in the last 3-6 months
  • 1 in 5 users downloaded or purchased a game because of a TikTok ad
  • 1 hour growing by a daily average user
  • 90% of users log in every day
  • 10 mins, 51 secs average user session

Game Growth Journey on TikTok

  • Pre-Launch (Consideration)
  • Launch (Acquisition, Conversion)
  • Expansion (Brand Lift, Conversion)
  • Retain & Monetize (Loyalty, LTV)

Consumer Acquisition’s industry expertise comes from managing over $3.5 billion in creative and paid social spending for the world’s largest mobile apps and performance advertisers. Some of them include Glu, Roblox, Wooga, Zynga, and Skillz. Its proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

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