I’m someone who prefers to write more than talk. Being a writer and marketing strategist, I could easily write and publish marketing articles every day. At one point, I did. But not anymore. I decided to minimise it to just twice a week—Tuesdays and Fridays. Nothing more, nothing less. I can say that since then, it’s been a game-changer for me and for Pelantar, the marketing library I run.
When I started Pelantar, my instinct was to write daily. The idea is to keep the momentum going and to feed the audience’s appetite for fresh content. I won’t lie, it worked. Publishing daily gave me consistent traffic and a growing stream of semi-passive income. But something happened that one night, a few weeks ago. After that, I began to question myself. Does more always mean better?
That night when I was about to hit the sack, I stumbled upon an article on Medium. That masterpiece changed my entire perspective. It explained how search engines value refreshed, older content just as much as brand-new articles. The light bulb moment hit me. I couldn’t sleep that night—wide awake till the following morning as my brain ran active again. I realised that I don’t actually need to constantly churn out new content to be searchable on Google Search and stay relevant. Instead, I could focus on creating truly valuable articles twice a week and spend the rest of the time improving what was already there.
This shift has been revolutionary. By writing new articles twice a week, I have the creative bandwidth to make them more insightful, actionable, and engaging. The rest of the week, I dedicate to revisiting older pieces. There are close to 200 of them. I update the facts, refine the language, ensure they’re as relevant today as when they were first published and update the publishing date too. Not only does this improve Pelantar’s overall content quality, but it also signals to search engines that my site remains fresh and authoritative.
The result? Pelantar now feels like a well-maintained marketing library where every article serves a purpose. The traffic has remained consistent—if not improved—because both new and old readers find value in the updated articles. Plus, I’m not constantly racing against the clock to produce insightful content, which has allowed me to enjoy the process much more. The heavy burden on my shoulder is now lifted big time. This twice-a-week rhythm works for me, and it works for Pelantar.
I guess it’s true that sometimes, less is more.
