By 2025, more than 80% of connections in Southeast Asia will be smartphones. Add to this the increased transition to 5G networks. At the same time, we are going through a global economic slowdown due to the 2022 recession. Right now, leaders across consumer brands are now focusing on achieving sustainable growth. And, how can brands do that?
- Focus on customer engagement, loyalty, and retention
- Utilise first-party data to understand consumer behaviour and the likelihood of purchase
- Send the right message using the right channel at the right time.
During this uncertain moment, there’ll be a lot of questions like the ones below eventually pop up in your head,
- What channels do your customers prefer?
- How likely is your customer going to click on an email?
- How can you optimise push notifications to drive subscriptions?
Check out MoEngage’s Customer Engagement Benchmark Report 2022 for the Southeast Asia Edition. Know how consumer behaviour is changing in the media and entertainment verticals.
