How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

Most respondents are clear about one thing: they don’t want to stumble blindly into personal branding. They want structure, guidance, and a system that works. The majority believe in getting consulted for a few months while executing in parallel. As one put it, “Initial mistakes are often expensive. One-time training won’t cut it. I prefer someone who can guide me for at least six months before I can run it independently.” This approach reflects a practical mindset. It’s less about hype, more about reducing risk and building something solid from the start. To this group, getting the right advice for a duration of time is utterly important.

Some see one-time training as enough to kickstart the process. They’re not looking for long-term support, but they do want clarity before they dive in. One response summed it pretty well: “Skill before scale. You need clarity on how to position yourself, communicate your ideas, and use the right platforms.” They want a clear framework so they’re not guessing what to do next. Another noted, “Training gives you confidence. You won’t waste time guessing, you’ll know how to show up as a thought leader.” For this group, the path is simple: learn fast, then get moving.

More, on Ta-daa.

Leave a Reply

In an era where information moves faster than facts can be verified, the role of a media relations officer (MRO)...
The Unsung Guardians Of Reputation- Why Media Relations Officers Are Essential To Every Brand
In every industry, from retail to engineering, the conversation around marketing is shifting. Gone are the days when visibility alone...
The Case For Strategy- Why Leadership Must Drive The Marketing Agenda
CUSTA, a homegrown Malaysian customisation e-commerce platform, today announced a full-scale renewal of its service, doubling the catalogue to 4,000...
CUSTA-New-Website
As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design,...
22The-Best-Logos-In-The-World-Are-Typographic22-Why-Fonts-Matter-More-Than-Ever-In-2025
A Google Business Profile, previously known as Google My Business, is a free tool by Google that allows businesses to...
What-Is-Google-Business-Profile-And-How-Does-It-Work
I love Severance as much as the next TV obsessive (though I admit I’m a serial avoider of Ted Lasso—sorry),...
Apple-TV-Is-Getting-A-Name-Change
Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t...
How-To-Know-If-Your-GEO-Is-Working
Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile...
New-Google-Business-Profiles-Insights
Do you use LinkedIn’s Competitor Analytics option for Company Pages? Competitor Analytics, as it sounds, provides more context on how...
LinkedIn-Limits-Competitor-Analysis-For-Non-Paying-Company-Pages
As an entrepreneur, listening to your customers isn’t just important—it can be transformative for your sales, your product offerings, or...
How-Listening-To-My-Customers-Skyrocketed-My-Business
Business leaders are always searching for ways to create impact—studying consumer sentiment data, monitoring economic indicators, running predictive models. But...
To-Set-Your-Brand-Apart-Create-Moments-Of-Shareable-Joy
Let’s face it: contacting support is often a customer’s last resort. Experience has taught them to anticipate long wait times,...
Why-The-Fewer-Calls-Myth-Is-Crushing-Customer-Loyalty
AAR & Company has been recognised as one of the prominent marketing advisory firms in Malaysia by Google’s AI-powered search...
AAR-Company-Featured-In-Googles-AI-Overview-For-Marketing-Advisory-Firms-In-Malaysia
The humble tagline is in demand again. In the past year, my teammates and I have seen the tagline’s resurgence in...
Why-Brands-Are-Re-Embracing-The-Power-Of-The-Tagline
Coinciding with Vietnam’s 80th Independence Day, Spotify has collaborated with local creative agency Happiness Saigon on a new campaign that...
Spotify-Creates-Campaign-For-Vietnams-80th-Independence-Day
Malaysian small and medium-sized enterprises or SMEs are the backbone of the national economy. They are contributing at least 37...
Why-Malaysian-SMEs-Struggle-To-Scale-Without-Marketing-Infrastructure
In her article for CMSWire, Michelle Wicmandy argues that brands must stop thinking like advertisers and start operating as publishers....
From-Marketing-To-Publishing-What-Red-Bull-LEGO-And-Michelin-Teach-Us
The World Economic Forum’s explainer videos are a stark reminder that clarity and structure still hold power in today’s era...
Why-The-World-Economic-Forums-Explainer-Videos-Are-A-Gold-Standard-For-Storytelling
In a bold move to level the playing field for small businesses, AAR & Company will fully fund a marketing...
Templates
As a marketing strategist and entrepreneur, I know it is very important for my firm, AAR & Company, to be...
Landing-Page
I keep hearing this over and over again that marketing is a young person’s game. That if you’re not in...
People-Keep-Saying-Marketing-Is-A-Young-Peoples-Game-I-Disagree
Someone I know is on the verge of closing down her business. Revenue is at its minimal, razor-thin margin and...
Why-Fast-Marketing-Doesnt-Work-Without-Strong-Fundamentals
AAR & Company is set to launch What Is, a practical and easy-to-understand marketing glossary designed for small-medium enterprises. Going...
AAR-Company-To-Launch-What-Is-A-Marketing-Glossary-For-SMEs
If you’re running a small or medium-sized business in Malaysia, chances are you’ve considered getting help with marketing. Maybe your...
How-To-Choose-The-Right-Marketing-Consultant-In-Malaysia-If-Youre-An-SME
On 1 June 2025, AAR & Company will officially launch Templates, a new product built to scale its strategic marketing...
Featured
In a landmark partnership, the Southeast Asia Marketing Alliance (SAMA) and MISSION Hubs – part of UK-based MISSION Group plc...
SAMA-x-MISSION-Hubs-Signs-Mou-2025
If your business doesn’t have a proper website, any effort you make to build credibility is on shaky ground—and this...
You-Can-Try-To-Establish-Credibility-For-Your-Business-But-Without-A-Proper-Website-The-Effort-Will-Fail
I’ve had many conversations with entrepreneurs and SMEs almost regularly, and the pattern I noticed in almost all conversations is...
AAR-Company
Branding is all about making people remember your company, product, or service—but not in a shallow way. It’s deeper than...
300th-Logo-Black-Small.png
No, really. I thought everyone was pretty much into videos now—thanks to the ever-rapid growth of platforms like TikTok and...
Big-Bad-Wolf-2
Stories
Videos
Podcasts
Jobs
Search